Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, June 25, 2009

About Life

"Exactly why did you pick me?"

"Because you paid attention," Yewell stated. "Do you think you're the only one we've sent messages to? That's our entire mission here: to speak to your people."

"About what?"

"About life."

"I thought you wanted me to write about marketing?"

"We do."

"So what's that have to do with life?"

"Everything."

"I don't understand."

"Most don't," Yewell said with a shrug. "That's why we want you to help us. You see, as often as we try to communicate with your kind, most of you turn a blind eye."

"Or a deaf ear," Iman interjected.

"Exactly," Yewell continued. "Your kind has greatly excelled at using your power to create many wonderful things with your words, however you have also used them to build boundaries and fortresses outside of which you can no longer comprehend."

"What do you mean?"

"Well, you humans have developed this habit of only using ten percent of your brain. If we try to speak to you in a manner that is beyond what you allow yourself to use, the majority of you miss it. So we figured that we'd try to speak in a language that you'd understand though a conduit that you can relate to."

"And you think that marketing is the language and I'm the conduit?"

"That wasn't so hard now, was it?" Yewell said.



This is an excerpt from The McAllister Code. To be a part of the adventure and read the entire story for only one dollar, go to www.themcallistercode.com.

www.themcallistercode.com

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So please, read my story and tell me yours.

Steve

www.themcallistercode.com

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Monday, June 22, 2009

Write the World

"We want you to write the world," said Yewell.

"You want me to what?"

"Write the world," repeated Iman.

"Do you mean you want me to write to the world or about the world?"

Again, they looked at one another and back at me. "Yes," they said in unison.

"I don't understand."

"Didn't you read the press release?"

"Yeah, but it was about a book that I haven't written. I've never even heard of it."

"We're optimistic," said Iman.

"Wait a minute," I said, "you really want me to write a book about marketing? What makes you think I know anything about marketing?"

Yewell looked at me oddly. "You don't know what marketing is?"

"Well, yeah, I know what it is. It's like advertising and stuff."

They looked at one another, and then back to me. "Hmmm," Yewell said. "You do have a bit to learn."



This is an excerpt from The McAllister Code. To be a part of the adventure and read the entire story for only one dollar, go to www.themcallistercode.com.








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Thursday, June 18, 2009

The Orb

I took a few steps forward and froze. As I approached it, a soft glow began emanating from the back room. I slowly walked toward it, my heart rate quadrupling with each footfall. I reached my hand forward and pushed the door open, my eyes opening widely at the spectacle that appeared before me.
In the center of the room, a glowing orb hovered a few feet above the floor. About the size of the beach ball, the orb was mostly blue with clouds wisping through it, as if it encompassed the sky within its circumference. It drew the light from the rest of the room, and I forgot for a moment where I was.
I took a few more steps toward it, mesmerized by its motion as swirling clouds began to take shape inside of it. As my consciousness was drawn into the globe, I experienced what can only be described as deja vu, however, it was unlike any deja vu that I'd experienced before.

This is an excerpt from The McAllister Code. To be a part of the adventure and read the entire story for only one dollar, go to www.themcallistercode.com.

Ethical Markets Media

As we come out of this slump in the economy, which I hear we are on our way, wouldn’t you like to do things the right way? Wouldn’t you like your money to go to something other than companies that are only going to cause more woe for the planet and its inhabitants? Consider SRI’s (Socially Responsible Investing).

My wife introduced me to a new website (she introduces me to most new websites) that specializes in educating people on socially responsible investing. It’s called Ethical Market Media. It’s truly outstanding and offers a wealth of information through articles, video, audio, and more.

According to the website, “EthicalMarkets.com provides news and perspective on socially responsible investing, global corporate citizenship and LOHAS through reports, articles, newsletters and video gathered from around the world with analysis by our editor-in-chief, Hazel Henderson.”

So do yourself and the rest of the world a favor, when you consider investing, consider investing in the planet.

The Arrival

I found the address on Orange Avenue and looked again at what I had scribbled. Surely enough, the address was correct, but the sign on the building said “Life Skills Institute.” This couldn’t be the right place. I stared at the building for a moment and considered my options as my fingers drummed the steering wheel.
I’d been duped, that much was for sure. But by whom? Who would write such a thing and go to all of the trouble of inventing a PR company to get it printed. A book about aliens? It’s never been a genre I’ve really gotten into. Whoever wrote it must not know me very well. Aliens. Somebody was trying to make a fool out of me.
Then a strange yet familiar sound echoed off of the oak trees surrounding the parking lot. I’d heard it before, and recently. I closed my eyes and listened.
Spinning lights darted across my eye lids and they popped open immediately as the sound came to an end. It was the sound I’d heard the night before when I saw whatever it was that I had seen.
I looked at the building once again. Aliens?

This is an excerpt from The McAllister Code. To be a part of the adventure and read the entire story for only one dollar, go to www.themcallistercode.com.